SECRETLY DISTRIBUTION

NYC LABEL EVENT

OCTOBER 10, 2025

LOCATION: Brooklyn Brewery, 79 N 11th St, BKNY 11249

Catered breakfast & lunch served onsite.

TIME: Programming from 9 am to 5 pm. Party from 7 pm onward.

SCHEDULE:

  • 9 am: Arrivals & Catered Breakfast

  • 10 am: Welcome Remarks and SD Updates - Darius Van Arman & Chris Welz

  • 10:30 am: SD Tech Stack and Data Tools - Charley Kiefer & Kristian Downs

  • 11:10 am: Panel Discussion: Audience Development

    • Robby Morris, Secretly Group

    • Cecilie Marie Nielsen, Marauder

    • Sam Weisenthal, Bayonet Records

    • Matt Bacon, Sapphire Eye / Dropout Media

    • Moderator: Anna Bond

  • 11:55: Apple Music Masterclass led by Apple Music Reps

  • 12:40 pm: Catered Lunch

  • 1:40 pm: Lightning Talks

    • Nicole Blonder, Integrative Health Coach (& former label head), on handling stressful times

    • Jeremy Sirota, Merlin, on creative leadership & problem-solving

    • Emmaline McCourt, A2IM, on industry advocacy

  • 2:45 pm: LatAm Market Review - Phoebe Smolin

  • 3:15 pm: Spotify Masterclass led by Spotify reps

  • 4:00 pm: Panel Discussion: Vinyl Trends

    • Irene Lydon, Sacred Bones Records

    • Wesley Lyons, Rough Trade store NYC

    • Scott Pollack, A To Z

    • Matt Slifkin, Independent Record Pressing

    • Moderator: Shelly Worcel

  • 5 - 7 pm: Dinner on your own (see Location page for some ideas)

  • 7-10 pm: Party (at Brooklyn Brewery)

    • 8 pm: SD 3RD ANNUAL TRIVIA TOURNEY, with your hosts Evan Whikehart & Anna Bond